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SEO Audits

See exactly why your competitors outrank you — and what to do about it.

Most local service businesses have no idea how they're performing on Google relative to their competitors. Our SEO audit changes that with a clear, plain-English report and a prioritised action plan.

Book a Free Audit Call → What We Check
68%
of online experiences start with a search engine
46%
of all Google searches have local intent
76%
of local mobile searches result in a call within 24hrs
92%
of searchers never go past page one
What the audit covers

A thorough SEO health check across every ranking factor

We audit your website and Google Business Profile across the four areas that drive local search rankings — and benchmark everything against your nearest competitors.

01

Technical SEO

Page speed, mobile performance, crawlability, site structure, broken links, HTTPS, Core Web Vitals, and schema markup — the technical foundations that determine whether Google can find and index your content.

02

On-page content

Title tags, meta descriptions, heading structure, keyword targeting, content depth, and internal linking — assessed against what's working for your local competitors in search results.

03

Google Business Profile

Completeness, category accuracy, review volume and recency, photo quality, posting activity, and citation consistency across local directories — critical for Google Maps visibility.

04

Competitor benchmarking

Your rankings, domain authority, backlink profile, and content compared against the top three competitors for your key local search terms — so you see exactly where the gaps are.

What you receive

A report you can actually act on

Most SEO reports are dense, technical, and leave you none the wiser. Ours are written for business owners — clear findings, clear priorities, clear next steps.

We use SEMrush, Search Atlas, BrightLocal, and SiteGuru to build a comprehensive picture of your local search performance — then translate it into plain English with a prioritised action plan you can follow or hand to us to implement.

  • Executive summary in plain English
  • Technical issues ranked by SEO impact
  • Keyword gap analysis — terms you should rank for but don't
  • Google Business Profile health score and recommendations
  • Competitor comparison across rankings, content, and authority
  • Prioritised action plan with estimated impact per task
  • Optional follow-up call to walk through findings
How it works

From booking to report in five working days

1

Book a free discovery call

Tell us about your business, location, and key services. We confirm the audit scope and agree target search terms.

2

We run the full audit

Using four professional SEO tools, we analyse your website and Google Business Profile and benchmark you against local competitors.

3

You receive your report

A clear PDF report within five working days — findings grouped by priority with a plain-English action plan.

4

We implement — or you do

We can carry out the recommendations for you, or hand the report to your existing team. No obligation either way.

Common questions

What business owners ask us

How much does the SEO audit cost?
The discovery call is free. The full audit report is a one-off fee — contact us for current pricing. No ongoing fees unless you choose to have us implement the recommendations.
How long does it take to see results?
Most clients see meaningful movement in local search rankings within 6–12 weeks of implementing technical fixes. Content changes typically take 3–6 months. We'll give you a realistic timeline for your specific situation.
Do I need a new website to improve my SEO?
Usually not. Most local businesses have significant quick wins available on their existing site before any design work is needed.
What if I'm already working with an SEO agency?
An independent audit is a useful sense-check on the work your current agency is doing. We're objective — we report what we find, not what someone wants to hear.
Free audit — no obligation

Ready to find out where you stand?

Book a free 20-minute call. We review your online presence beforehand and give you honest, specific feedback on your SEO and local search performance — no sales pitch.

Book Your Free Audit →
✓ No obligation ✓ No hard sell ✓ Call us: 01531 808788