Marketing consultancy and local SEO for service businesses across Herefordshire and the borders. We work out why the phone isn't ringing, fix it, and make sure that when it does ring, nobody's call goes to voicemail.
Book Your Free 30-Minute AuditNo obligation. No jargon. You'll leave the call knowing exactly where you stand.
Most local businesses don't have a marketing problem — they have a leaky bucket. It usually leaks in one of three places.
When someone in Leominster searches for what you do, Google shows them three businesses on the map. If you're not one of them, you don't exist — and the work goes to whoever is.
Visitors arrive, can't find a price, a phone number or a reason to trust you, and leave within seconds. Traffic without enquiries is just a bill.
Missed calls, unanswered messages, quotes that never get chased. The lead you paid to attract goes cold while you're up a ladder. We fix both halves.
Every service has a fixed price in pounds — you'll see it before you commit to anything. The audit that starts it all is free.
Some fixes pay off in days; ranking improvements typically build over three to six months. We'll tell you honestly which is which on the audit call.
Usually not. Most sites we see need improving, not replacing — and we'll never sell you a rebuild you don't need.
Six ways we get you found by the people already searching for what you do — each with a fixed price and a clear deliverable.
Straight answers on where to spend, what to stop, and what to do next — strategy built around your trade, your town and your margins.
Learn more →A line-by-line review of why your website isn't ranking, with a prioritised fix list you can act on whether you work with us or not.
Learn more →Your Google Business Profile, reviews, directories and maps visibility, checked and scored — because most local search happens before anyone reaches your website.
Learn more →Practical changes to the site you already have, so more of your visitors become enquiries.
Learn more →Articles written to answer what your customers actually search for — in plain English, in your voice, building your authority month after month.
Learn more →Every service you offer deserves a page that ranks for it. We build and optimise them one by one.
Learn more →Profit Focus Marketing is based in Broxwood, between Pembridge and Weobley in north-west Herefordshire. When we say we know the difference between marketing a business in Hereford and one in Kington, it's because we drive those roads every week.
Everything starts with a free 30-minute audit. We look first, recommend second, and only ever propose work that the evidence supports. If your biggest problem is a £0 fix, we'll tell you.
Getting found is only half the job. Through our SmartWebsites.ai platform, every missed call gets a text back, every enquiry gets an answer, and every warm lead gets chased until it books. Other agencies stop at the click. We don't.
Tell us about your business and we'll review your online presence live on the call. You'll get at least three things to fix before we hang up.
If there's more worth doing, you'll get a short written plan — what we'd do, in what order, and exactly what each part costs. No retainers by default, no padding.
We do the work, show you the evidence it's working, and stay available. You'll always know what's been done and what it changed.
Our automation platform built for local service businesses. Each one runs quietly in the background while you do the actual work.
Every missed call gets an automatic text within 90 seconds — keeping the conversation alive before they ring your competitor.
We request reviews at the right moment, steer unhappy customers to you privately first, and watch your reputation across every platform.
A chatbot trained on your business answers questions and books appointments — at midnight if needed.
An AI receptionist answers every inbound call naturally, qualifies the caller, books the job, and only interrupts you when it genuinely matters.
Automated workflows follow up every lead by email and text until they book, buy or opt out.
Your past customers already know and trust you. We wake up dormant contacts with campaigns that typically generate bookings within days.
Profit Focus Marketing works from Broxwood, a hamlet on the lane between Pembridge and the A44. Our clients are the businesses that keep this part of the world running — trades, practices and independents from Leominster to Ludlow, Hereford to Hay.
We started pfM because we kept watching good local businesses pay city agencies for reports they didn't understand and rankings that never came. Out here, your reputation travels by word of mouth — ours included. That keeps our advice honest: we only recommend what we'd do with our own money, and we put a price on everything before you say yes.
Real feedback from UK sole traders and service businesses who've gone through the audit process and seen measurable results.
"The audit was genuinely eye-opening. I had no idea we were ranking on page four for our main search term. Within three months of the changes, we were getting regular enquiries through Google."James H.
"Nick took the time to actually understand our business before recommending anything. No hard sell — just honest advice and a clear plan. Our enquiry rate has more than doubled."Sarah M.
"I'd been meaning to sort out our website for two years. The free audit gave me the push I needed — and it turned out there were quick wins we could do immediately."David T.
No — we're based here and most of our clients are within an hour of Broxwood, but we work with service businesses across the neighbouring counties and throughout the UK. Local SEO works the same in Carlisle as it does in Kington; we just happen to know Kington personally.
We look at your website, your Google Business Profile and your local rankings while you're on the phone, and talk through what we find. You'll come away with specific things to fix — whether or not you ever spend a penny with us.
You're exactly who this is built for. Most of our work is with sole traders and small teams who can't afford to waste money on marketing that doesn't bring in jobs.
Two things. We start with consultancy — working out what's actually wrong before selling you anything. And we handle what happens after the click: missed-call text back, review management and follow-up automation through SmartWebsites.ai. Most agencies stop once the visitor lands on your website.
Audits and fixed-price projects are exactly that — one price, one piece of work. Where ongoing services make sense, we'll agree terms in writing before anything starts, and you'll never find a surprise in them.
Yes. Every piece of work comes with a plain-English summary: what we did, why, and what changed. If you ever get a report from us you can't understand, send it back.
Yes, and it's usually painless. We'll audit what they've built first — sometimes the honest answer is that they've done a decent job and you should stay put. You'll get that answer for free.
One free 30-minute call. A live look at your online presence. At least three things to fix — yours to keep either way.
Book Your Free Audit