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Online Presence Audit

What does a prospect see before they decide to call you — or not?

Before anyone contacts your business, they've already formed an opinion. Your reviews, website, Google listing, and social profiles either build trust or kill the enquiry. We tell you exactly how you score.

87%
of consumers read online reviews before contacting a local business
3.3★
minimum rating most consumers will consider engaging with
53%
of users leave a website that takes longer than 3 seconds to load
7 sec
average time a visitor takes to form a first impression
What we assess

Your complete digital first impression — scored and benchmarked

We look at every touchpoint a potential customer encounters before deciding whether to contact you — and compare it to your local competitors.

01

Website first impression

Speed, mobile performance, visual trust signals, clarity of message, social proof, and call-to-action effectiveness — assessed from a prospect's perspective.

02

Google Business Profile

Completeness, review quality and volume, recency of posts, photos, response rate, and consistency of business information across the web.

03

Reviews and reputation

Overall rating, review volume, platform spread, recency, and how actively you're responding — all scored against local benchmarks.

04

Directory listings

Accuracy and consistency of your business name, address, and phone number across key directories — inconsistencies damage both trust and local SEO.

05

Social media presence

Whether your social profiles support or undermine the impression your website creates — recency, consistency, and professionalism.

06

Competitor comparison

How your digital presence stacks up against your three nearest local competitors — so you know exactly where the gaps are.

The output

A presence scorecard with clear priorities

You receive a scored assessment across each area — not just a list of problems, but a clear picture of which issues are costing you the most enquiries and which can be fixed quickly.

Many quick wins from an online presence audit can be implemented in a single afternoon. Others require planned work — we'll tell you which is which.

  • Overall presence score out of 100
  • Section-by-section breakdown with specific findings
  • Quick wins — things you can fix immediately, at no cost
  • Medium-term improvements with estimated impact
  • Competitor comparison table
  • Recommended next steps, in priority order
How it works

Three steps from booking to scorecard

1

Book your free 20-minute call

We confirm your business type, location, and key competitors so we assess the right comparison set.

2

We carry out the full audit

We review every touchpoint using professional audit tools and benchmark everything against three local competitors.

3

Scorecard and recommendations delivered

You receive your presence scorecard with prioritised recommendations — and a follow-up call to walk through it if you'd like.

Common questions

What business owners ask us

How is this different from the SEO audit?
The SEO audit focuses on search rankings — why you're not appearing in Google. The online presence audit focuses on conversion — what happens when people do find you. Most clients benefit from both.
What if I don't have many Google reviews?
Low review volume is one of the most common issues we find — and one of the easiest to address. We'll include a specific review-generation strategy in your recommendations.
Does my social media really matter for enquiries?
It depends on your trade. For some businesses it matters significantly; for others it's a secondary factor. We'll give you an honest assessment for your specific situation.
Free audit — no obligation

Ready to find out where you stand?

Book a free 20-minute call. We review your online presence beforehand and give you honest, specific feedback on your SEO and local search performance — no sales pitch.

Book Your Free Audit →
No obligation No hard sell Call us: 01531 808788